canadian sponsorship landscape study

The 17th annual CSLS survey is also ready for your responses! Click here to respond.

Veuillez cliquer ici pour accéder au sondage de 17ieme ÉICC.

The 16th Annual Canadian Sponsorship Landscape Study is now ready to download!

The study, known as CSLS, is jointly presented by T1, SMCC, and IMI and is widely used to describe the state of sponsorship in Canada each year. This year’s study, based on the 2022 year of data, will be available in the fall.

Your participation continues to help support a study that has aided thousands of Canadian sponsorship professionals drive decisions, inform strategic planning, and estimate rights fee investments for the past 16+ years.  

Complete this form to download previous CSLS reports and receive additional information regarding the Canadian Sponsorship Landscape Study. You can withdraw your consent at any time:

The requested information and the entire contents of this website will not be distributed or sold to parties exclusive to the direct partners of CSLS. We kindly ask that you continue to help advance the merit of the CSLS by participating in future surveys that will be shared via email by CSLS partner communications.

The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties and agencies.

2023 marks the 17th edition of the Canadian Sponsorship Landscape Study.

Co-Presenting Partners

Research Partners