canadian sponsorship landscape study

The 15th Annual Canadian Sponsorship Landscape Study is here! Discover the latest scope, scale, and trends in the sponsorship industry in Canada.


The Canadian Sponsorship Landscape Study (CSLS) provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties and agencies.

2021 marks the 15th edition of the Canadian Sponsorship Landscape Study.

Complete this form to download previous CSLS reports and receive additional information regarding the Canadian Sponsorship Landscape Study. You can withdraw your consent at any time:

The requested information and the entire contents of this website will not be distributed or sold to parties exclusive to the direct partners of CSLS. We kindly ask that you continue to help advance the merit of the CSLS by participating in future surveys that will be shared via email by CSLS partner communications.

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